Hassan Asif

Digital Religion & Media

PhD Candidate, Faculty of Information, University of Toronto expected Winter 2026
I trace how AI‑assisted devotional edits, captions, and audio move across platforms and reshape doctrine and authority through close reading, ethnography, and media genealogy.

Portrait of Hassan Asif
Download CV (PDF) Google Scholar

About

My dissertation, “Remixing Devotion: Digital Media Practices in Pakistan”, studies how people record, edit, and circulate devotional media across phones, laptops, studios, and platforms. I focus on how technical choices (editing, remixing, captioning, compression, and archive reuse) become ethical and theological questions in everyday media work.

I work across South Asia and its global offshoots, with attention to platforms, archives, and informal media economies.

Education

Publications

Peer‑Reviewed Journal Articles

Peer‑Reviewed Book Chapters

  • Translating truth: AI in digital Islamic sermons and the case of Engineer Muhammad Ali Mirza. In Social Media, Religion, and Culture (Routledge) in press
  • Technical imagination against deepfakes: Reading, bending, and exposing the image game. In Ethnographies of Digital Addiction, Harm, and Repair (Bloomsbury Academic) in press
  • The Buddha Remains: Heritage transactions in Taxila, Pakistan . In The Making of Islamic Heritage (Palgrave Macmillan, 2017) (with Trinidad Rico)

Non‑Peer‑Reviewed Contributions

  • Hall Road, Lahore: Devotion’s signal chain . HELIOTROPE (2025)
  • Really risky “interpretation”. Association for Heritage Interpretation 24(1), 36–37 (2019)
  • Reports. Anthropology of the Middle East 10(1), 61–88 (2015) (with Trinidad Rico)
  • Rolling out a new broadband era in Qatar. The Edge 43, 40 (2013)

Works in Progress

  • Digital Religion (edited‑volume proposal; with H. Bashir) in preparation

Full publication list available in the CV PDF.

Selected Grants & Awards

Full list of grants and awards available on request.

Research & Fieldwork

Research Experience

  • #Blacktronica Electronic Music in Detroit and Berlin — Research Assistant (Prof. Beth Coleman, UTM) Sep 2021–Jan 2022
  • DigiLabs Workshops — Participant & Research Assistant (U of T + University of Manchester) Feb 2020–Jan 2021
  • Richard Charles Lee Insights Through Asia Challenge — Student Research Trainee (Asian Institute, U of T) Apr–Sep 2021
  • McLuhan Centre Reading Group (“Sub‑Altern‑ative Media Technologies”) Sep 2020–May 2021
  • Toronto Data Workshop — Member Sep 2020–Sep 2021
  • Pakistan Reading Group (Centre for South Asian Civilizations) Jan 2020–Sep 2021
  • Lahore College of Arts and Sciences — Social Studies Curriculum Developer May 2018–Aug 2019
  • Barker Langham — Research Consultant Aug 2017–Mar 2018
  • LUMS — Research Associate Nov 2015–Mar 2016
  • TBWA\Worldwide — Account Manager & Concept Researcher Jun–Nov 2015

Field Research

  • Devotional media and remix culture — Karachi, Lahore, and adjacent cities, Pakistan Jul–Dec 2022
  • Buddhist sculpture and heritage values — Taxila & Islamabad, Pakistan Apr–Jul 2015
  • Cityscapes on experimental film — Paris, France Dec 2013–Jan 2014
  • Understanding female sports participation — Doha, Qatar Sep–Dec 2013
  • Media entrepreneurship in East Asia — Seoul, South Korea Jun–Aug 2013
  • Future of broadband in MENA — Broadband MEA Conference, Dubai, UAE Jan–May 2013
  • Heavy metal music and subculture — Lahore & Islamabad, Pakistan May 2012–Jul 2014

Teaching

Courses Taught

  • Reimagining Global Copyright (Graduate, University of Toronto, 2024 & 2025)
  • Religion, Media & Popular Culture (Undergraduate, University of Toronto Mississauga, 2023)
  • Engaging with Texts (LUMS, 2019)
  • History & Sociology (Lahore College of Arts and Sciences A‑level, 2018–19)

Instructor of Record

  • Human‑Machine Communication (UTM, Fall 2025) — appointed; deferred during parental leave
  • Digital Platforms: A Global Perspective (UTM, Fall 2025) — appointed; deferred during parental leave

Teaching Assistant

  • Contemporary Communication Technologies (2020 Fall–2024 Summer)
  • Rhetoric and Media (2020 Winter–present)
  • Interpersonal Communication (2025 Winter; 2025 Summer)
  • Communication, Technology, and Social Change (2024 Fall)
  • Media Audiences (2021 Winter; 2023 Fall; 2026 Winter)
  • Mind, Media and Representation (2022 Fall)
  • Signs, Referents, and Meaning (2023 Summer)
  • Visual Rhetoric and Digital Environments (2020 Fall)
  • Communicating In and Between Organizations (2020 Fall)
  • Communication and Advertising (2023 Winter; 2024 Winter)
  • Introduction to Visual Culture (2023 Winter)
  • Popular Culture and Society (2026 Winter)
  • INF2320H Remix Culture (Faculty of Information, 2021 Winter)
  • INF2040H Project Management (Faculty of Information, 2020 Winter)
  • MSL2360H Museums and Indigenous Communities (Faculty of Information, 2020 Winter)
  • CAS350H1 Asian Youth Cultures (Asian Institute, 2021 Fall)

Talks

Conference Presentations (Selected)

Invited Talks (Selected)

  • Remix, devotion, and media infrastructures in Pakistan — Guest lecture, Remix Culture course, U of T (Jan 2026)
  • Politics, pop, and the pulpit: Where does the sacred end and the meme begin? — Guest lecture, Remix Culture course, U of T (Mar 2025)
  • Remixing devotion: An exploration of digital media practices in Pakistan — Jackman Humanities Institute, U of T (Jan 2025)
  • Islamixing: Digital audio workstations and contemporary devotion — Guest lecture, MI seminar “Remix Culture,” U of T (Oct 2023)
  • Branding beliefs: Exploring self‑presentation in the Pakistani Naʿat community — ICCIT seminar, UTM (May 2023)
  • Remixing resistance through sonic heritage: A Tribe Called Red — DigiLabs Workshop (online) (Nov 2020)
  • Cross‑cultural project management — MI seminar, U of T (Feb 2020)

Professional Experience

University of Toronto Mississauga (UTM)

Muslims in Canada Archive & Data Initiative (University of Toronto)

Amal Academy (supported by Stanford University & Acumen)

UNESCO Pakistan (Culture)

Additional curatorial projects available on request.

Service & Community

Training & Memberships

Professional Training

  • “Computer Class,” Centre for Culture and Technology Summer Institute (U of T) — Summer 2024
  • “Global Southing: Internet and Data Studies Workshop,” Oxford Internet Institute (online‑hybrid) — Mar 2025

Professional Memberships

  • Canadian Communication Association (CCA)
  • Canadian Association for the Study of Islam and Muslims (CASIM)
  • Association of Canadian Archivists (ACA)
  • Museums Association of Pakistan (MAP)
  • International Association for the Study of Popular Music (IASPM)

Languages & Technical Skills

Languages

  • English (native; reading/writing/speaking)
  • Urdu (native; reading/writing/speaking)
  • Punjabi (native; reading/writing/speaking; proficient in Shahmukhi)
  • Arabic (reading proficiency)

Technical Skills

  • Audio & media: Cubase, FL Studio, Sonic Pi, Adobe Creative Suite, FFmpeg
  • Programming & analysis: Python, SQL, Matlab, Praat, OpenCV

Contact

Email: h.asif@mail.utoronto.ca
Location: Toronto, Canada
Website: www.hassanasif.net
Profiles: Google Scholar · iSchools Featured Member · Jackman Humanities Institute

Handle (as listed on CV): @hassan.4sif